You
Your Name
|
Daniela Dileto
|
Key skills and interests
|
I am an excellent
communicator and can build relationships easily which will help when dealing
with clients. I want the reputation of being the best and therefore take
pride in delivering quality results; this is evident in being persistent and
determination in succeeding.
I know how to use both
Photoshop and Flash well, as all the adobe package are all similar I will be
able to learn how to use the other programmes just as well.
I can design things well,
and like everything to be perfect.
|
Possible future career goal
|
In the future I would like
go into something to do with marketing. Therefore I feel an online executive
would be a good job role for me. As well as marketing I would also like to do
something with online advertising and web design.
|
The Event
Organiser’s name
|
Creativity Awards
|
Web URL
|
www.creativityawards.com
|
Deadline
|
3rd April 2015
|
Category of entry and/or media format required
|
I have chosen to go for Online Advertising. For
Broadcast/Media/Interactive entries we can accept
many of the standard formats, including all those created by QuickTime,
Windows Media, Real Audio, and Adobe Media Encoder. File extensions include:
.mov, .wav, .wmv, .wma, .avi, .asf, .mid, .aif, .mpg, .mp2, .mp3, .mp4, .m4v,
.mpe, .m4A, .swf, .f4v, etc. All judging will be done online so all entries
should be uploaded if at all possible. Uploaded campaigns may be in separate
files names 1of3, 2of3, etc.
Campaigns submitted as one file can be edited
together in one file with three seconds of black between each campaign piece.
Computer-based formats such as QuickTime and Flash should have a maximum
screen size of 1024 (h) x 768 (v).
|
Instructions or limitations
|
An advertisement that is embedded into a
website. The ad itself links to the advertiser's website – or landing page.
The intent is for visitors to click on the ad and go to the advertiser's
page. Ads often use animation to help draw attention to the ad. Would include
any kind of branded content.
Creative briefs are not required but highly
recommended. Anything that helps the judge understand the entry or have
contextual reference is encouraged.
One of the winners for the 41st
annual awards created a banner which had animation on which allowed the user
to buy tickets.
The winner of the ‘Online Advertising’ section
in the 42nd annual awards created a video, which was in black and
white but was definitely not as complex as the 44th annual awards.
The student who won the 44th annual
awards created a video about Google occupy street. It is all high tech and
about surveillance. It interesting keeping the user entertained.
All of the information above shows how it can
either be in the form of a banner or it could be as a video piece that tells
a narrative.
|
Your Entry
What you will produce
|
I will produce three
banners, which will all link in together, depending on how much am able to
learn in the 40 hours. I will have user interaction, which will attract the
user. I will be using Benefit make up and base my work around that.
|
|
Size, duration or extent
|
The size of the banner will
be 336 x 280 and the animation will last as long as the user wants to keep on
drawing.
|
|
Submission format
|
I will submit it as a swf
so it can be viewed on the internet.
|
|
How will your entry be
seen/used/ displayed?
|
My entry will be seen
online, this way it will take you to the corresponding page by simply
clicking on the button that will take the user to the corresponding benefit
page.
|
|
Target audience for your entry.
|
My target audience will be for
teenagers and adults as benefit have a wide range of different age audiences.
|
|
5 key words: the look and feel
you are aiming for
|
Eye Catching, Informative, Interesting,
Unique and Amusing.
|
|
URLs of 3 similar artefacts you
have found that you will use in your creative research
|
||
Brief description of your
initial concept
|
I will create three banners which all link together however
will include different lip balms allowing the user to draw the balms on to
the face. If possible I would like to include it all in to one banner,
however if not I will put them in to three different banners.
|
|
Identify the main stages of the
work on your entry as a series of deadlines (add rows if required)
|
Date
|
Outcome
|
27th October
2014
|
Start looking at research
and planning what exactly will be in the advert.
|
|
1st November
2014
|
Start on the artefact
|
|
24th November
2014
|
Have artefact created and a
tutorial.
|
|
25th November
2014
|
Have all testing complete
and make sure everything works perfectly.
|
|
1st December
2014
|
Assignment Deadline
|
|
3rd April 2015
|
Awards Deadline
|
|
How will you get access to the
resources you need for your project?
|
I will use the internet to
learn how to use new programmes and everything I cant find on the internet
via YouTube and Google I will look in to books to see whether I can find
anything there.
I have looked in to what
the winners have created in the past and this has given me a little
inspiration that will hopefully help me create a perfect advertising piece.
|
|
No comments:
Post a Comment